We Already Have A Web Site... Now What?
Once your company web site has been created and placed on the Internet, you should not just sit back and wait for the customers to roll in. Like any form of marketing communication, you must keep your information up to date and continue to promote yourself aggressively. Below is a list of some of the tasks you should do on a regular basis to ensure that you are maximizing the effectiveness of your online experience.
If you would like a free critique of your existing web site, contact AFAB Publishing & Consulting with your URL and email address. We'll let you know what we think and make recommendations on how it may be improved.
Promoting Your Web Site
Once you've built your site, you have to let people know it's there and convince them to visit you. There are several things that AFAB will do to help you attract more people to your web site:
- Place your web site address in all the popular Internet search engines - AFAB will place your listing in all the relevant online search engines so that people looking for you or for the information that you provide will be able to locate you.
- Place ads on some of the other commercial web sites or online malls - These sites usually have very high traffic volume so you get excellent exposure. AFAB will first determine if their visitors are the type of people you are trying to attract and if they are going to be interested in looking for your services at the time they see your ad.
- Form alliances with other related web sites and exchange reciprocal links - We will assist you in locating the appropriate sites relevant to your business and make the arrangements to exchange promotional links.
- Form a co-op site - By working with other businesses of a similar background, you can attract a significant volume of traffic to your independent web site. AFAB Publishing is currently creating several co-op sites similar to this for a variety of industries. If we don't already have a co-op site covering your business, contact AFAB and we will be willing to organize a similar site for your industry.
For assistance with any of these or other promotional ideas, contact AFAB Publishing & Consulting.
Maintaining Your Web Site
The Internet is an interactive medium and, therefore, its users expect the information to be useful and up to date.
This means you must always ensure that each of the pages within your site contain the most current information. This can be done by continually adding new information and revising the existing data to reflect changes in your company and in your industry.
Most web designers offer maintenance services at either an hourly rate or for a fixed monthly fee. AFAB Publishing & Consulting offers these services to meet your specific needs and your budget.
Upgrading Your Web Site
As the Internet evolves, you may wish to add new features and information to your web site. Contact AFAB to learn how your business will benefit from online demonstrations, catalogs, tutorials, etc.
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